Jordan owns Danger Creative + Communications. She is a clever and tenacious marketer in the local Ottawa community and she loves making a difference. Her passion lies in understanding a specific audience and a business problem, and she works hard to bridge the gap between the two.
Whether working for a tech client, a non-profit or a community based organization, Jordan prides herself as a fast moving problem solver, who loves grassroots and engaging digital solutions.
After the photoshoot, I asked Jordan to share some advice with others.
Q: “As we continue to move into 2020 and based on your experience as a successful creative entrepreneur, what advice and/or insights would you share with other entrepreneurs?”
A: “Your brand is your firepower. The new world marketplace allows us to find any type of product in fifty colours, sizes, and shapes; so why does a customer buy from YOU? It comes down to your brand. We want to have a sense of affinity, or of aspiration. We want to recognize ourselves in your brand, or who we want to be. This is why it's so important to be creative with your marketing and product. Don't emulate; engage.”
Thanks so much Jordan!
Dwayne.
