As I tip my toe into 2022 (by shooting a self-portrait), I’m asking myself, “what do I love photographing the most?” The simple answer is, headshot portraits! Photographing people of all walks of life and of all levels of business, has always been super fun and rewarding for me. In the early days of my photography, the only individuals being photographed commercially were typically senior executives and/or people with some kind of recognizable profile. These days it’s more exciting, with everyone needing and benefiting from a professional profile portrait. Over recent years we’ve seen LinkedIn grow exponentially with incredible networking and marketing benefits to its users, regardless of industry or corporate position. LinkedIn allows us all to share our unique personal and/or professional brand story, with our profile headshot as the cornerstone of that story.
The uncertainty and challenges of the pandemic have reminded me that even a simple headshot is a helpful way for individuals and organizations to take control of their image, vision and narrative. And it's an opportunity for us all to tell a forward moving story during a somewhat stagnating time. So, as we move into the new year, I’ll be pushing harder than ever to ask our clients, “what’s your story?” and to help them tell it with simple and evocative imagery!
If you or your organization are in need of a headshot refresh, we would love to help!
Cheers, Dwayne.
Self-portrait / © Dwayne Brown Studio